Market analysis and marketing measures

New challenges are continuing to crop up and must be met to guarantee a reliable, efficient, high-quality water supply together with effective wastewater disposal for the good of the general public.

When systems are being adapted and new concepts planned, it is not enough to concentrate exclusively on new technological components. Market analyses and marketing measures are excellent tools for the planning phase because they identify the advantages and disadvantages of single components and entire systems.

Interviews with experts and user surveys are good methods for detecting trends and testing the acceptance of new systems.

The Fraunhofer Water Systems Alliance runs pilot projects and carries out market-oriented pilot studies to test and analyze the application of new technologies under realistic conditions. This is the best way to optimize detailed aspects of promising solutions and guarantees that these innovative technologies will run successfully on a longterm basis.